Ayushi Sinha
Founder & Creative Director
To Ayushi, Kaashtha Dozi is not only a brand, it's an epiphany, a lifelong dream come true.
Ayushi Sinha, our founder and creative director, is a Fashion Design graduate from National Institute of Fashion Technology with a Master's degree in International Business. With a passion for Design Education and showcasing traditional Indian crafts globally, Ayushi has repeatedly earned copyrights for her creative works alongside mentoring collections showcased in Times Fashion Week, Khadi Design Showcase and got her graduation collection shortlisted for GenNext Designer Program for Lakme Fashion Week'19.
Kaashtha Dozi reflects this unique combination of traditional artistry with an innovative-quirk which reflects the design philosophy of our founder aptly, as it is well suited to people who are looking for something rare that sets them apart from the rest, modestly.
Our Journey & Vision
At Kaashtha Dozi, we love to connect with the Indian Craft Enthusiasts and people who care about innovation and new surface design techniques in apparel and textile sector taking along the heritage traditional methods to another heights by expanding the product lines of existing exquisite craft sector and create a global platform for Indian Handcrafted Luxury products.
We believe it will not only uplift the Indian craft sector but also give due credit to the sheer hard work and expertise that our amazing artisans bring into each hand-made product.
In our case it became only possible when Shri Rameshwar Singh, a National Crafts Awardee and the owner of Balaji Handicrafts - Varanasi, joined us and encouraged our novel idea of its implementation in garments and created more than 50+ of our designed motifs as per the suitability to be applied on garment surface and gave a tangible and practical reality to our creative imagination marking a pivotal point in our creative journey in February'2017.
We would love that you explore our creations which are designed based on our copyrighted work Kaashtha Dozi (Diary Number- 10559/2017-CO/L) related to the Varanasi Wooden Toycraft (GI Registered) and its introduction in Apparel Sector as a novel surface development technique, being originally a Lifestyle Product craft. Let's be the Innovators and Trend Setters together.
Have a nice Kaashtha Dozi day!
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